The Fleet Manager Certificate Program

Show commitment to your career by gaining further knowledge of what it takes to be a highly effective leader for your operation. Truckload Academy, in its continuing commitment to the professional development of members and the industry at large, presents The Fleet Manager Certificate Program. Gain the continuing education you seek and the professional designation which shows your proven dedication to excellence.

Intended for:

  • Fleet Managers
  • Driver Managers
  • Dispatchers
  • Managers of Operations
  • Customer Service Representatives
  • Planners
  • Front-Line Multi-Taskers
  • Managers of Front-Line Managers
  • Drivers

Session Descriptions

This session details the fleet manager’s role as a business leader and how integral the role is to the company’s success. It covers specific results, defined by driver success, expected of someone in this position. A step-by-step explanation of overall business goals and budgets for which the manager is responsible, as well as samples of reports that measure performance at both the management and driver levels, are also included.

What are the characteristics of a leader? What are the results a leader generates? Fleet managers need to create positive change for their drivers through vision and leadership. This session addresses important leadership skills fleet managers need to develop, highlighting the “5 Pillars of Success.” Learn how when fleet managers focus on these leadership skills, they help their drivers succeed.

Communicating clear goals and providing feedback to those who are accountable for reaching those goals are key components of strong leadership. This session reviews the challenges leaders face and how they can overcome these obstacles to achieve positive change. Learn how a self-assessment can help you understand your skill level relative to effective change management and how individual behavioral styles affect communication skills.

Fleet managers need certain skills and knowledge sets in order to develop best practices and processes for running a high-performance operations department. This session explains why identifying the business results you need to achieve is the foundation for developing best practices. It will also review examples of effective processes, including beginning/end of day routines and purposeful communications.

People perform much better when they have a clear understanding of what is expected of them. This session examines how the art of setting expectations, as opposed to just setting goals, will help drivers perform at their highest levels. It reviews how coaching, training, communication, listening, problem solving, and advocacy can align business and personal goals in the driver-business partnership.

Coaching is the art of improving the performance of others—closing the gap between the present and desired levels of driver performance. While earlier sessions offer tips and provide an overview of coaching, including a description of its role in leadership, this one delves more deeply into skills and effectiveness. Find out what structured coaching includes, such as setting a timeline for success. Learn the steps that effective coaches take once agreed upon actions begin.

This session presents a more in-depth review of how to effectively communicate with drivers based on behavioral traits. Professional DynaMetric Programs© (PDP), one of the most useful training tools on the subject, is used in this session in covering the major behavioral traits—dominance, extroversion, patience, and conformity. You will come away with an understanding of how to communicate with individual drivers based on their behavior so that you can meet their needs.


Earning the Certificate of Fleet Management (CFM) designation is as easy as 1, 2, 3.

1. Purchase
2. Complete 8-session program
3. Pass the required assessments after each module

The Fleet Manager Certification Program offers a flat fee for a recurring monthly subscription to the content, allowing unlimited users at your company to complete the program at their own pace.

The monthly license is $299 for TCA Member companies and $399 for non-members of TCA.

To sign up today, please email or call 866-530-2430