TCA Online Recruitment & Retention Series

The Online Recruitment & Retention Series is a live, virtual program consisting of online courses and live, virtual programming with monthly webinars starting in April 2026 and ending in September 2026.
Each session is carefully crafted to cover topics essentials for effective recruitment & retention and led by seasoned experts with extensive experience in diverse industries who bring a wealth of knowledge, insights, and practical strategies.
The live, virtual programming will begin in April 2026 and offer 6 1-hour webinars on the following topics:
Date: April 23, 2026
1st Webinar in the 2026 TCA Online Recruitment & Retention Series
Recruiting and retaining top talent in transportation requires a dual focus: meeting the unique demands of the driver workforce while simultaneously securing high-quality non-driving personnel. This session provides a holistic, unified strategy to stabilize your entire organization through smarter hiring and robust retention.
Key Takeaways:
- Identify current trends and challenges in recruiting and hiring both truck drivers and non-driving personnel.
- Develop a comprehensive recruitment strategy that leverages digital platforms and industry-specific channels to attract a diverse talent pool.
- Implement effective retention programs that address the unique needs of drivers and staff, including competitive compensation, professional development, and a positive company culture.
Moderator: Ginger Craddock, HireTruckers.com
Speakers:
TBD
May 2026
2nd Webinar in the 2026 TCA Online Recruitment & Retention Series
In today’s competitive landscape, attracting and retaining exceptional employees requires more than just job postings—it demands a powerful marketing transformation. This session guides HR professionals, recruiters, and marketing teams through the shift to a brand-centric approach that positions your company as an employer of choice.
Key takeaways:
- Recognize the shift from traditional job postings to a brand-centric marketing approach for attracting and retaining talent.
- Identify the key elements of a compelling employer brand, and understand how to market company culture, values, and career paths to prospective and current employees.
- Develop a data-driven recruitment strategy by analyzing which marketing channels—from social media to industry events—provide the highest ROI for attracting qualified applicants.
- Measure the success of marketing efforts using key metrics like cost-per-hire, time-to-fill, and driver turnover rates.
Moderator:
Priscilla Peters
VP Marketing & Training
Conversion Interactive Agency
Date: June 23, 2026
3rd Webinar in the 2026 TCA Online Recruitment & Retention Series
Invest in the future of your fleet by mastering mentorship. This session delivers actionable steps to reduce turnover and drive performance. Learn how to identify key mentor/mentee skills, develop a formal program framework, and implement trust-building communication tactics. Walk away with clear methods to measure the ROI of your mentorship efforts using critical truckload metrics.
Key takeaways:
- Identify the key characteristics and skills necessary for effective mentors and mentees in a dynamic truckload environment.
- Develop a clear, step-by-step framework for launching or optimizing a formal mentorship program within their own organization.
- Implement practical communication strategies proven to build strong, trust-based relationships that reduce new hire turnover.
- Measure the impact and return on investment (ROI) of a mentorship program using relevant truckload metrics.
Speakers:
- Wanda Brooks, CDS, Compliance Manager, R.E. Garrison
- Lisa Staffon, Customer Service Representative, R.E. Garrison
- Chris Smith, Marketing & Recruiting, Ploger Transportation
July 16, 2026
4th Webinar in the 2026 TCA Online Recruitment & Retention Series
Stop viewing new hire orientation as a checklist and start leveraging it as a strategic tool for long-term retention and performance. This session reveals the critical difference between a static orientation process and a dynamic, comprehensive onboarding program designed to maximize new hire success and loyalty.
Key Takeaways:
- Recognize the difference between traditional orientation and a strategic onboarding program and articulate why it’s crucial for driver and staff retention.
- Create a company culture where all managers and team members understand their role in welcoming and integrating new hires, turning the process into a team-wide effort rather than an HR task.
- Identify key metrics to measure the effectiveness of their onboarding program, such as time-to-productivity, turnover rates, and employee engagement scores.
- Develop a structured 30-60-90-day onboarding plan that goes beyond initial training to include social integration, performance goal setting, and continuous feedback.
Moderator:
Dr. Gina Anderson
CEO
Luma Brighter Learning
Panelists:
Usher Transport
G&D Trucking
August 18, 2026
5th Webinar in the 2026 TCA Online Recruitment & Retention Series
The health of your long-haul drivers is directly tied to your bottom line. This session dives deep into the unique health-related challenges faced by a mobile workforce and provides actionable strategies for implementing wellness programs that work, wherever the job takes them.
Key takeaways:
- Identify and analyze the top health-related challenges faced by long-haul drivers, such as fatigue, poor nutrition, and mental health issues.
- Develop and implement scalable wellness programs that are accessible and practical for a mobile workforce.
- Evaluate the return on investment (ROI) of driver health initiatives by tracking improvements in attendance, safety incidents, and driver satisfaction.
- Create a company culture that prioritizes and openly discusses health and wellness, moving it from a personal concern to a shared business value.
Moderator:
Jeremy Reymer
CEO & Founder
Project 61
Speakers:
TBD
Date: September 15, 2026
6th Webinar in the 2026 TCA Online Recruitment & Retention Series
In the modern transportation industry, technology is the key to managing a dispersed workforce effectively. This session focuses on leveraging cutting-edge tools to streamline your entire talent lifecycle, from initial recruitment to ensuring the long-term well-being of your mobile drivers.
Key Takeaways:
- Leverage technology like communication apps to deliver consistent information and streamline the onboarding experience for a mobile workforce.
- Explore how technology can support your goal to support driver’s well-being on the road. (e.g., telehealth providers, wellness apps, and nutrition services).
- Implement recruitment technology by leveraging social media platforms, applicant tracking systems (ATS), and data analytics tools to streamline the hiring process and make smarter marketing decisions.
Moderator:
Jason Douglass
VP, Community and Engagement
PCS Software
Speaker:
Riley Braegger
Owner and Vice President, Operations
Tramcor Corporation
Jamie Philip
Director, Driver Talent & Fleet Development
Cheema Freightlines
Registration for the live session is free to members thanks to a generous sponsorship by Hire Truckers.

HireTruckers.com, powered by Truck Clicks, helps fleets hire drivers at scale using advanced job ad technology, media, and a thriving industry community. Our podcast delivers insights, marketing trends, and strategies to drive growth and smarter recruiting.
