TCA Online Recruitment & Retention Series

The Online Recruitment & Retention Series is a live, virtual program consisting of monthly webinars starting in April 2026 and ending in September 2026.
These aren’t your average webinars; they are a high-energy, six-part, virtual masterclass designed to give you the tactical playbook you need to attract the best talent and keep them for the long haul. They are expert-led sessions that tackle your most critical recruitment & retention pain points, covering crucial topics like:
The live, virtual programming will begin in April 2026 and offer 6 1-hour webinars on the following topics:
Date: April 23, 2026
1st Webinar in the 2026 TCA Online Recruitment & Retention Series
Recruiting and retaining top talent in transportation requires a dual focus: meeting the unique demands of the driver workforce while simultaneously securing high-quality non-driving personnel. This session provides a holistic, unified strategy to stabilize your entire organization through smarter hiring and robust retention.
Key Takeaways:
- Identify current trends and challenges in recruiting and hiring both truck drivers and non-driving personnel.
- Develop a comprehensive recruitment strategy that leverages digital platforms and industry-specific channels to attract a diverse talent pool.
- Implement effective retention programs that address the unique needs of drivers and staff, including competitive compensation, professional development, and a positive company culture.
Moderator:
Ginger Craddock, HireTruckers.com
Speakers:
TBD
May 12, 2026
2nd Webinar in the 2026 TCA Online Recruitment & Retention Series
In today’s competitive landscape, attracting and retaining exceptional employees requires more than just job postings—it demands a powerful marketing transformation. This session guides HR professionals, recruiters, and marketing teams through the shift to a brand-centric approach that positions your company as an employer of choice.
Key takeaways:
- Recognize the shift from traditional job postings to a brand-centric marketing approach for attracting and retaining talent.
- Identify the key elements of a compelling employer brand, and understand how to market company culture, values, and career paths to prospective and current employees.
- Develop a data-driven recruitment strategy by analyzing which marketing channels—from social media to industry events—provide the highest ROI for attracting qualified applicants.
- Measure the success of marketing efforts using key metrics like cost-per-hire, time-to-fill, and driver turnover rates.
Moderator:
Priscilla Peters
VP Marketing & Training
Conversion Interactive Agency
Date: June 23, 2026
3rd Webinar in the 2026 TCA Online Recruitment & Retention Series
Invest in the future of your fleet by mastering mentorship. This session delivers actionable steps to reduce turnover and drive performance. Learn how to identify key mentor/mentee skills, develop a formal program framework, and implement trust-building communication tactics. Walk away with clear methods to measure the ROI of your mentorship efforts using critical truckload metrics.
Key takeaways:
- Identify the key characteristics and skills necessary for effective mentors and mentees in a dynamic truckload environment.
- Develop a clear, step-by-step framework for launching or optimizing a formal mentorship program within their own organization.
- Implement practical communication strategies proven to build strong, trust-based relationships that reduce new hire turnover.
- Measure the impact and return on investment (ROI) of a mentorship program using relevant truckload metrics.
Speakers:
- Wanda Brooks, CDS
Compliance Manager
R.E. Garrison - Lisa Staffon
Customer Service Representative
R.E. Garrison - Chris Smith
Marketing & Recruiting
Ploger Transportation
July 16, 2026
4th Webinar in the 2026 TCA Online Recruitment & Retention Series
Stop viewing new hire orientation as a checklist and start leveraging it as a strategic tool for long-term retention and performance. This session reveals the critical difference between a static orientation process and a dynamic, comprehensive onboarding program designed to maximize new hire success and loyalty.
Key Takeaways:
- Recognize the difference between traditional orientation and a strategic onboarding program and articulate why it’s crucial for driver and staff retention.
- Create a company culture where all managers and team members understand their role in welcoming and integrating new hires, turning the process into a team-wide effort rather than an HR task.
- Identify key metrics to measure the effectiveness of their onboarding program, such as time-to-productivity, turnover rates, and employee engagement scores.
- Develop a structured 30-60-90-day onboarding plan that goes beyond initial training to include social integration, performance goal setting, and continuous feedback.
Moderator:
- Dr. Gina Anderson
CEO
Luma Brighter Learning
Panelists:
- Beau Mosley
Chief Risk Officer, Executive Vice President
Usher Transport - Jerry Curl
Chief Operating OFficer
Hoffman Transportation LLC/G&D Trucking Inc.
August 18, 2026
5th Webinar in the 2026 TCA Online Recruitment & Retention Series
The health of your long-haul drivers is directly tied to your bottom line. This session dives deep into the unique health-related challenges faced by a mobile workforce and provides actionable strategies for implementing wellness programs that work, wherever the job takes them.
Key takeaways:
- Identify and analyze the top health-related challenges faced by long-haul drivers, such as fatigue, poor nutrition, and mental health issues.
- Develop and implement scalable wellness programs that are accessible and practical for a mobile workforce.
- Evaluate the return on investment (ROI) of driver health initiatives by tracking improvements in attendance, safety incidents, and driver satisfaction.
- Create a company culture that prioritizes and openly discusses health and wellness, moving it from a personal concern to a shared business value.
Moderator:
- Jeremy Reymer
CEO & Founder
Project 61
Speakers:
TBD
Date: September 15, 2026
6th Webinar in the 2026 TCA Online Recruitment & Retention Series
In the modern transportation industry, technology is the key to managing a dispersed workforce effectively. This session focuses on leveraging cutting-edge tools to streamline your entire talent lifecycle, from initial recruitment to ensuring the long-term well-being of your mobile drivers.
Key Takeaways:
- Leverage technology like communication apps to deliver consistent information and streamline the onboarding experience for a mobile workforce.
- Explore how technology can support your goal to support driver’s well-being on the road. (e.g., telehealth providers, wellness apps, and nutrition services).
- Implement recruitment technology by leveraging social media platforms, applicant tracking systems (ATS), and data analytics tools to streamline the hiring process and make smarter marketing decisions.
Moderator:
- Jason Douglass
VP, Community and Engagement
PCS Software
Speaker:
- Riley Braegger
Owner and Vice President, Operations
Tramcor Corporation - Jamie Philip
Director, Driver Talent & Fleet Development
Cheema Freightlines
Registration for the live session is free to members thanks to a generous sponsorship by Hire Truckers.

HireTruckers.com, powered by Truck Clicks, helps fleets hire drivers at scale using advanced job ad technology, media, and a thriving industry community. Our podcast delivers insights, marketing trends, and strategies to drive growth and smarter recruiting.
