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Achieve Safety Results through Strategic Marketing
Tuesday, October 20, 2026
October 20, 2026
1:00 PM – 2:00 PM Eastern Time
Achieve Safety Results through Strategic Marketing
Your bottom line depends upon building an employee-owned safety culture. That said, how do you grow a culture of prevention that is firmly grounded and part of your organization’s DNA? Achieve this with a shift in your marketing and communication techniques by focusing on creating an internal marketing strategy with campaigns directed towards your employees.
Key Takeaways:
- Build your Internal Brand: Learn to treat your safety culture as a visual identity that resonates with your employees as your “primary customers.”
- Dynamic Communication: Shift from top-down directives to transparent, consistent messaging that aligns front-line actions with safety expectations.
- Empower through Voice: Create formal pathways for employee feedback to transform them from passive rule-followers into active culture-builders.
- The Family Connection: Leverage the “home-safe” mission to turn families into your strongest allies in maintaining a culture of prevention.
Speakers
Lisa Battaglia
Founder & President
Battaglia Communications
Registration is free for members, thanks to Netradyne!