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Optimizing Your Social Media Strategy

Friday, September 25, 2020

Registration Pricing

TCA Member – $99

Non-Member – $199

TPP Best Practice Group & inGauge Users – $49

Should your organization still be investing in Facebook? Should your brand have a presence on Tik Tok? Social platforms and their users have always been fickle and ever-changing. But with the onset of COVID-19 and a dramatically changing business landscape, we’ll take a fresh look at today’s top channels and social engagement strategies to help you optimize your social marketing program.

Join TCA for its upcoming 90-minute workshop, Optimizing Your Social Media Strategy, at 1 p.m. ET on Friday, September 25. This virtual presentation will offer an opportunity to re-evaluate your current social media resources, to better engage employees, and to drive business impact beyond Likes and link clicks.

At the end of this session, you will be able to:

  • Allocate your current time and marketing resources towards the most effective social platforms and strategies;
  • Align social media performance metrics with measures associated with your business’ bottom line; and
  • Involve staff in your social media program to both improve marketing performance and deepen employee engagement and satisfaction.


Jessica Columbo, Digital and Social Marketing Consultant 
+ Jess is one of the country’s leading digital and social media experts. Her unmatched energy and insights have helped hundreds of executives and institutions build an online presence that’s impactful and sustainable.





Jessica Ferrell, Consultant, Slalom
+ Jessica is a Brand Strategy Consultant with global management consulting firm, Slalom. Her expertise lies at the intersection of customer experience, brand content, and business operations for organizations across consumer and retail industries. In her spare time, Jessica enjoys exploring Portland’s rich craft beer scene and camping with her blue heeler and her fiance.




Jade Shebelski, Owner, Maven and Muse Media
+ Jade is a creative storyteller, whose firm specializes in social media strategy and digital content creation. After the rapid growth of her own successful small business, Jade began coaching fellow business leaders to harness the power of visual online storytelling to drive real sales. In her spare time, you’ll find Jade fully caffeinated and hunting for vintage treasures across her hometown.