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Social Media Strategy for Professional Brand-Building and Business Growth

Friday, September 4, 2020

Registration Pricing

TCA Member – $99

Non-Member – $199

TPP Best Practice Group & inGauge Users – $49

In a time of waning corporate trust and increased virtual engagement, understanding how to sustain and leverage a sophisticated online presence is an invaluable tool in your professional arsenal. From recruitment to thought leadership to sales, social media platforms can be used to build both your professional reputation and your business bottom line.

Join Digital Marketing Expert Jessica Columbo for an engaging workshop, at 1 p.m. ET Friday, September 4, to explore the use of social media for professional brand-building, leadership, and new business outreach.

At the end of this session, you will be able to:

  • Define your unique thought leadership platform and publish complementary social content that resonates with customers, employees, and prospective partners;
  • Optimize your LinkedIn profile to attract and sustain a robust professional network; and
  • Leverage LinkedIn tools to directly impact your organization’s sales and recruitment goals.
First 10 registrants receive a 50% discounted rate for a comprehensive Social Media Program Assessment.


Jessica Columbo

Jessica Columbo is one of the country’s leading digital and social media experts. Her unmatched energy and insights have helped hundreds of executives and institutions build an online presence that’s impactful and sustainable.