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Freight markets are cyclical — sometimes capacity is tight and freight is plentiful, and other times freight is scarce and margins are under pressure. The challenge isn’t just surviving these shifts — it’s planning with purpose in both environments.

In this session, leaders from Fraley & Schilling will share how they’ve evolved their planning strategy to maximize revenue in freight-rich markets while protecting margins and driver productivity in freight-constrained markets. Through real-world examples, we’ll explore how small planning decisions — load selection, reload positioning, deadhead management, and network balance — can compound into significant financial impact.

We’ll also discuss how implementing AI optimization by Optym has enabled Fraley & Schilling to shift from reactive dispatching to strategic, driver-focused network planning, regardless of market conditions.

Whether freight is abundant or scarce, disciplined planning is what separates high-performing carriers from the rest. Join us to learn how Fraley & Schilling is building operational resilience through purposeful planning.

Speakers

Nicky Cupp
Director of Continuous Improvement
Fraley and Schilling

Mike Bussberg
VP of Operations
Fraley and Schilling

Danny Zeenberg
Director of Product
Optym

Thanks to Our Sponsor, Optym!

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