Newsroom

May 19, 2026
1:00 PM – 2:00 PM Eastern Time
2nd Webinar in the 2026 TCA Online Recruitment & Retention Series

In today’s competitive landscape, attracting and retaining exceptional employees requires more than just job postings—it demands a powerful marketing transformation. This session guides HR professionals, recruiters, and marketing teams through the shift to a brand-centric approach that positions your company as an employer of choice.

Key Takeaways:

• Recognize the shift from traditional job postings to a brand-centric marketing approach for attracting and retaining talent.
• Identify the key elements of a compelling employer brand, and understand how to market company culture, values, and career paths to prospective and current employees.
• Develop a data-driven recruitment strategy by analyzing which marketing channels—from social media to industry events—provide the highest ROI for attracting qualified applicants.
• Measure the success of marketing efforts using key metrics like cost-per-hire, time-to-fill, and driver turnover rates.

Speakers

Priscilla Peters
Vice President, Marketing & Training
Conversion IA

TBD

Registration is free for members, thanks to HireTruckers.com!

• Individual Webinars: FREE/webinar (member); $99/webinar (non-member)